What have you got planned for your website in 2021?


Are you generating the right traffic for your website? Are your leads converting into transactions?

If you’re ready to get your website firing on all cylinders then we’ve pulled together some tips to set you up for success. Read on for some smart ways to improve your online performance in 2021.

1: Stay in touch with your analytics tools

There’s nothing like a detailed understanding of your web performance to highlight the opportunities for the year ahead. So do you know how your website is actually performing?

The new Google Analytics 4 tool gives you even more opportunity to understand how your customers are interacting with your website. If you’re considering optimising your user experience or adding new content, being aware of how your existing set up is working is a great starting point.

2: Keep an eye on the competition

No one wants to get left in the dust by their competitors. Try to book in an hour or so a month to keep watch on what the competition is doing with their website and understand how you can apply their ideas to upgrade your own online space.

This isn’t about just copying what everyone else is doing. Consider your customers; what they might want to experience on your website; and then match any smart ideas from the competition to your needs. Even better create your own innovative solutions and attract new customers by being the leader in your market.

3: Make the search engines happy, always

Organic search performance can make a huge difference to the success of your business in 2021. If you want to set yourself up for great results then start by understanding exactly what information your customers need and make sure it’s available on your website. Take the time and care to structure and optimise your online space so the search engines know you’re the no. 1 destination for your target audience. For more detail read our blog on How you can improve your website’s performance.

Need help setting up your website? caddie offers a smart Website Audit tool that delivers you a list of the issues you need to fix to get your website firing on all cylinders. Book in your Website Audit today

4: Create a budget for your website in 2021

Websites that don’t change and evolve will never perform in the top rankings. If you want to achieve success online in 2021 then set some money aside now. Having the right budget will help you to make sure you’re continuously optimising and improving your online space.

Consider the cost of content, photography and an annual web audit that can help you identify the opportunity to improve your website performance and your organic rankings. Don’t forget to factor in the cost of attracting people to your website through advertising in social media, Google Ads or email marketing.

5: 2021 is the year to connect with your customers

Customers become loyal when a business takes the time and effort to build a relationship with them. If you haven’t started building that relationship in 2020 then 2021 could be the perfect time to begin.

From welcoming new customers to your website to email marketing, subscriptions, smart content and promotions. There are lots of ways to start communicating and build a relationship with digital marketing.

6: Build a content plan for your website in 2021

Content rarely just happens but adding it regularly to your website is a great way to attract new customers. That means it’s a good idea to build a content plan upfront and set some smart deadlines that can be achieved across the year.

Building a content plan also helps you to work out the cost of fulfilling your content requirements. If you don’t have the right expertise or time available every month to write for your clients, hiring an expert is a good way to ensure you keep your content flowing and fulfil your plan.

Time to create a plan for 2021?
From our smart website audit tool to advertising, content planning and fulfilment. caddie is your partner in digital marketing. Contact us today to book your first appointment.


7: Start advertising

If you haven’t already set up Google Ads for your website then now’s a good chance to explore the possibilities. While you’re taking time to build your organic presence your Google Ads can help you to maintain a presence at the top of the search results.

Starting the New Year with a big promotion? New products to share with your customers? Opening a new branch? If you’ve got news to share or even if you want to just raise awareness for your brand, Google Ads is an important tool in your toolbox.

Your partner in digital marketing

A New Year means new opportunities to do things better and achieve even more online. Starting 2021 with a smart plan is a great way to make sure your website supports your business goals in the year ahead.

We take a realistic approach to supporting our customers. We work with your budget to provide you with the expertise necessary to get tangible results from your website. Whether we’re giving you the skills you need to take ownership or we’re getting hands on with the changes you require: caddie digital is here to help.

caddie digital is based in Hawke’s Bay and Tairāwhiti, and provides local digital marketing support to a range of businesses in Gisborne, Napier, Hastings and Havelock North, and nationally across New Zealand. Our team are experts in building real connections between businesses and their customers, and making the most of the online tools available to build business performance.

If you’re ready to take the next step in your digital journey then we’re here to help. Contact us and book your first appointment today.

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