If your website performance is important to your business then understanding how your website is ranking is an important place to start. Customers searching for your product and service need to know what you offer. Good organic ranking means your website appears when potential customers search for important keywords.
Testing your ranking isn’t as simple as typing keywords into the search bar and hitting return. Search engines track and retain a lot of information about users, and this impacts their prioritisation of websites when you search. If you want to get a better idea of what potential customers see; you need to search a bit differently.
In this How To article, we’ll take you through the process of checking how your website ranks organically with different search engines.
1. Identify Relevant Keywords
To track your website’s rankings, it’s essential to identify the keywords you want to target. These keywords should be relevant to your website’s content and align with what your target audience is searching for. Make a list of primary and secondary keywords that best represent your business or website.
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2. Use Online Rank Checking Tools
To check your website’s organic rankings on various search engines, you might choose to use online rank checking tools. These tools provide insights into your website’s positions for specific keywords. Many rank checking tools are available for free or as paid services. Some popular ones include SEMrush, Moz, Ahrefs, and SERPWatcher. Using these tools, you can compare your rankings across different search engines, regions, and devices.
3. Check Individual Search Engines
Do you know which search engines your customers are using? For the best understanding of how your website is performing you may want to directly check your website’s rankings on individual search engines. Here’s how to do it for some major search engines:
How to check your search ranking on Google
Use “incognito mode” in your browser to remove personalised search results. Then, enter your target keyword in the search bar and check your website’s position in the search results.
How to check your search ranking on Bing
Similar to Google, use “private mode” in your browser and enter your keyword in Bing’s search bar to see where your website ranks.
How to check your search ranking on Yahoo
Perform a manual search on Yahoo using your target keyword to check your website’s ranking position.
4. Monitor Local Rankings
For businesses with a local presence, tracking local organic rankings is essential. Local search results are often different from national or global results. Tools like Google My Business Insights can help you monitor your website’s performance in local searches. Additionally, you can use local keyword variations to see how your website ranks in specific geographical areas.
5. Analyse your results and improve your SEO
Once you have gathered data on your website’s organic rankings across different search engines, analyse the trends and patterns. Identify which keywords are performing well and which ones need improvement. Use this information to optimise your website’s content, meta tags, and backlink strategy to enhance its organic visibility.
Checking your website’s organic rankings across different search engines is crucial if you want to understand your website performance and ability to attract relevant organic traffic.
Combining online rank checking tools and manual searches can help you to gain valuable insights into how your website performs on Google, Bing, Yahoo, and other search engines. Then you can continuously monitor the rankings, analyse the data, and make necessary improvements to stay competitive and maintain a strong online presence.
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