If you’re looking for a boost to get your business in front of your customers, this caddie Techtalk is for you. We’re going to share our top 5 reasons why we love Google Ads.
WHAT ARE GOOGLE ADS?
Google Ads (once Google Adwords) are advertising tools provided by Google to get you in front of your customers. They allow your business to appear in key locations at the top or bottom of a page of search engine results. Used well, they can effectively boost your search engine ranking and connect your business with your target audience.
Here are our top 5 reasons why we love Google Ads.
1. Google Ads are focused
Google Ads allow you to focus on your target audience – i.e. the people most likely to need your product or service. By targeting the right people you control the cost of communicating your message while making the most of your opportunities to drive sales.
2. Google Ads can be structured to suit your budget
Whether you’re a big business or a small one, Google Ads can be a valuable part of your marketing (and sales) toolkit. Think of it like adding to your sales team so you can tell more people about what you do. But in this instance you only need to pay to generate a new lead, and the more you spend the greater the result.
3. Google Ads can be as complicated, or as simple, as you like
With Google Ads you can tailor your messages and target them, allowing you to communicate different products and services to different audiences all at the same time. That means you can achieve a whole lot more and make your dollars work harder too.
4. Quality is key
Google Ads don’t just rely on how much money you put behind your campaign to deliver success. They also use a quality ranking to determine how effective your campaign is, how well it links to your website, and how much it will benefit customers if Google directs them to you. With expert advice, you can develop a high quality campaign that delivers real results.
5. Google Ads deliver results
Google Ads only charge you when a customer clicks, and for many that’s enough. caddie takes this one step further, because we want to show that Google Ads are benefiting your bottom line.
caddie recommend connecting Google Analytics to Google Ads. This allows you to track clicks from Google Ads into your website and through to conversion. The information provided will confirm that your website (or sales team) are doing their job to convert your leads. It will also allow you to demonstrate the return on investment you’re getting from your campaign.
Interested in using Google Ads?
caddie is a Google Partner and offers your business the benefit of over 15 years spent collectively building effective Google Ads campaigns. We can help you define your objectives, structure your campaign and build effective tracking tools to ensure you can measure the results. Why not call us today and find out more?