Do you want your website to be successful and attract the right customers? However big or small your online space, there are some features that every website should include. Let’s take a closer look at four features your website can’t afford to be without.
1. Responsive design
In 2023 more people will access websites from their mobiles than from desktop computers. Responsive websites adapt and adjust to maintain the display quality and functionality for any screen size.
If your website hasn’t been set up to adjust to mobile browsing; you’re less likely to be able to connect with customers searching for your products or services.
2. Fast loading speed
Is your website loading fast enough? Customers don’t like it when website pages take a long time to load – in fact they often drop out if the experience is too slow.
Loading speed has become an important factor for ranking websites in organic search. You may be penalised if your website takes more than 3 seconds to load. If you don’t know the loading speed of your website; you can test it using this handy tool from Google.
Cybersecurity issues are an ever-present threat. If you want customers to interact with your website then SSL encryption is a must. Having a secure website also positively impacts your organic search ranking. Security measures like two-factor authentication can be used to build trust and protect your customers.
4. Social proof
Social proof is your opportunity to demonstrate to potential customers that you’re better than the competition. As soon as you start selling your product or service it’s important to find ways to gather and share customer feedback. This social proof is a powerful tool to demonstrate your authenticity and your expertise.
Upgrade your website with caddie digital
caddie digital are here to help you get the most from your investment online. We believe in focusing on website performance so you can attract new customers to your business and grow sales. By building traffic and offering the best user experience we help you to achieve more online.
If you need to build a new website or would like expert help to improve the performance of an existing website: contact us. Our team is ready to help.