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How to Use Content Marketing to Generate Website Traffic

Google has said over and over that “content is king”. Although they have always wanted that to be the case ever since rolling out this mantra all the way back in the mid-2000s, anyone who has been in the SEO game for a long time or done their research knows that this hasn’t always been the case. From manipulating backlinks to finding technical ways to game the system, Google has worked tirelessly to make sure the best content makes it to the top, but in the past sometimes it’s been a struggle.

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Caddie are a HubSpot Certified Agency Partner

At Caddie, our focus has always been on delivering great return on investment for our customers and taking a common sense approach to digital marketing. With this in mind, we have decided to partner with HubSpot, a company that shares these same values. Our partnership with HubSpot will allow Caddie to assist small, medium and large businesses to maximise return on investment and reap all the benefits of a well executed, inbound marketing strategy.

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4 Great Ways to Improve Your SEO

As important as high-quality content is to the success of your website, you also need to make sure that your website is found by the search engines, and put out there when people search for the information that you provide. Search engine optimization is your most important tool in this effort. Here are tips on how to optimize your website so that it is easily found by the search engines.

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