Even if you never sell a single product online, you cannot afford to ignore the internet. Whether you run a local taxi service, a car wash or a retail boutique, the web is how many people will find you.
If you want those web browsers to find your business and walk through your doors, you need to optimise your site for search engine traffic. This process is known as search engine optimisation, or SEO for short, but local brick and mortar businesses need a specific type of SEO.
Local SEO has some similarities to traditional SEO, but there are several different factors at play. Unlike traditional SEO, local SEO focuses on helping area customers find your business, and a successful local SEO strategy can make a world of difference. Here are 10 significant benefits of a well implemented and adequately implanted local SEO strategy.
Local SEO can take many different forms. A local SEO company like caddie will analyse your existing customer base to identify your ideal buyer. We may examine what your competitors are doing, learning from what they are doing right and avoiding what they are doing wrong. We would engage in keyword research to determine what search terms your ideal customer is seeking. In the end, these strategies converge to drive local customers through your doors so that you can enjoy the significant benefits listed above.
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