If you want to grow traffic to your website then you need the right people to find it. For your website to be found, it needs to achieve a good ranking in organic search. How high your website appears in organic search depends on how well search engines believe you can fulfil the needs of potential customers.
Let’s take a look at five steps you can take to grow the number of people visiting your website.
1. Update your meta descriptions
Meta descriptions are the short descriptions that appear in search engine results below your title. Meta descriptions help search engines to rank your website against customer search queries. Make sure you include keywords in them to positively impact your organic search ranking.
Let’s take a look at five steps you can take to grow the number of people visiting your website.
This example shows how your meta description shows in a search engine listing in relation to your title and URL.
Once your website appears in the search rankings, the quality of your meta descriptions can increase the click through rate and visitor numbers to your website. A good meta description gives customers reasons to visit your website because you make it clear you have the information, products or services they’re looking for.
Clicks and interactions demonstrate that your website has what customers need. Once customers start clicking on your listing, search engines are more likely to share your website.
2. Get your headers optimised for search
Do you know what words and phrases appear again and again when customers search for your product or service? Using these keywords and phrases in key locations across your website makes it more likely that search engines will connect customers with your business.
How do you optimise your headlines? Structurally your text is broken into Title, H1, H2, H3 and so on – in order of priority. Try to break your content into easy to digest paragraphs and make sure each section has a headline that outlines what’s inside it. These headlines can be optimised to include keywords.
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3. Speed up your website and keep your customers happy
Customers like fast websites. Because search engines know customers well; they like fast websites too. If your website is slow to load then search engines like Google will actually move it down the rankings, prioritising faster websites above yours.
Lead generation is strongly impacted by your position in organic search, so you should be doing everything you can to move your website up the rankings. Focus on speeding your website up and you can increase the leads coming to your site.
4. Fresh content keeps search engines happy
Fresh content is an important ranking factor when search engines decide which website matches a search query. Search engines are smart enough to know if the age of content impacts its relevance – i.e. fresh content is important if you’re searching for train timetables but less so if you’re interested in top performing films in 1988.
As well as helping search engines to rank your relevance, fresh content demonstrates your site is active and being regularly updated. This, coupled with rich use of keywords, can bring more leads to your website
5. Make sure your website is in safe hands
Do you know who’s hosting your website? A good website hosting service is an important part of increasing the leads to your website.
Depending on which platform your website is running on, you may have plugins or elements that need to be kept up to date as new versions are released. Failing to do this could impact your search performance. A good hosting provider will help you keep on top of this.
Security is another important factor that search engines use in organic search ranking. If your website is not secure then it’s less likely to be shared with customers. You can find out more about the benefits of SSL Authentication here.
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Making the search engines happy will help you to increase leads to your website. Search engines are looking for websites that are secure and fast, regularly updated, and have content that answers customer search queries.
If your website isn’t generating the traffic you were looking for: contact caddie. We can help you review your current website set up and find ways to optimise your content to keep the search engines happy. Choose from our Website Audit or SEO Audit and enjoy a comprehensive hit-list of ways you can improve your website. Meet with our team and we can help you find solutions to increase your leads.
