Content Marketing

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How to Generate Leads as a Small Business

The success of any small business relies on the ability to generate leads. Attracting potential customers is the ultimate goal of any entrepreneurial enterprise, but it can be challenging to find ways to improve your lead generation. These simple tips will help you review the essential principles of lead generation so that you can increase your revenue and profits without significant reinvestment.

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How to Use Content Marketing to Generate Website Traffic

Google has said over and over that “content is king”. Although they have always wanted that to be the case ever since rolling out this mantra all the way back in the mid-2000s, anyone who has been in the SEO game for a long time or done their research knows that this hasn’t always been the case. From manipulating backlinks to finding technical ways to game the system, Google has worked tirelessly to make sure the best content makes it to the top, but in the past sometimes it’s been a struggle.

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Caddie are a HubSpot Certified Agency Partner

At Caddie, our focus has always been on delivering great return on investment for our customers and taking a common sense approach to digital marketing. With this in mind, we have decided to partner with HubSpot, a company that shares these same values. Our partnership with HubSpot will allow Caddie to assist small, medium and large businesses to maximise return on investment and reap all the benefits of a well executed, inbound marketing strategy.

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