CADDIE ARE EXCITED TO ANNOUNCE THAT WE ARE A HUBSPOT CERTIFIED AGENCY PARTNER
At Caddie, our focus has always been on delivering great return on investment for our customers and taking a common sense approach to digital marketing. With this in mind, we have decided to partner with HubSpot, a company that shares these same values. Our partnership with HubSpot will allow Caddie to assist small, medium and large businesses to maximise return on investment and reap all the benefits of a well executed, inbound marketing strategy.
A key challenge we come across with many businesses, is the lack of visibility into what marketing activities are actually driving sales. HubSpot allows you to measure true return on investment of marketing efforts, down to dollars and cents. This in turn enables us to be more effective as we can put our full weight behind activities that are driving revenue for your business.
What is HubSpot? Hubspot is a platform that combines sales, marketing and customer service into a central hub allowing greater clarity in your business and proving return on investment from all your marketing, sales and customer service efforts. With HubSpot, businesses are able to better execute on their marketing campaigns and tie the results of those campaigns to sales as leads. These leads can then be further engaged and become opportunities and then be carefully nurtured to become customers.
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Marketing Generate qualified leads. Generate content, capture leads, and nurture them until they’re qualified and sales-ready. | Sales Turn leads into customers. Engage potential buyers, demonstrate the value of your offering, and close deals. | Service Convert customers into promoters Resolve customer issues to ensure success that generates positive word of mouth. |
What is inbound marketing? Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored specifically to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
An inbound marketing strategy can include a number of different channels and types of content to attract prospects and customers to your website. Inbound marketing is just one part of a larger movement in the business world. It’s the foundation for the idea that it’s not enough to just attract people to your website; you have to continue to help, support, and empower them well after they become a customer. That’s how your business grows by keeping Marketing, Sales, and Service constantly focused on how to help current and future customers.
This is called the flywheel, and the philosophies of inbound permeate and accelerate that flywheel — from Attract, to Engage, to Delight — to help your business grow faster, and better.
It doesn’t matter which stage your business is at, HubSpot has tools available for any size of business which can scale with you as your business grows. Need to connect into other applications? This is no problem as HubSpot has its own ecosystem of apps and native integrations.
The HubSpot platform includes the following ‘hubs’ each of which have a range of tools available to help your business grow better:
- Marketing Hub: All-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads. These include tools for inbound marketing, blogging, email, social and website tools.
- Sales Hub: CRM, sales automation and sales enablement tools that give you deeper insights into your prospects, automate busy work, and help you close more deals faster.
- Service Hub: Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.
caddie is a full service digital marketing agency based in Hawke’s Bay, New Zealand. Our team provides strategic, technical and creative services including digital strategy, website design, development & optimisation, search engine optimisation, search engine marketing and content marketing services including social media marketing, email marketing and blogging.
