Email marketing is a powerful tool for small businesses looking to connect with their audience, boost engagement, and drive sales. But not every small business has a big marketing budget to support their efforts to keep in contact.
Fortunately, there are several free email marketing tools available that provide a range of features to help businesses get started without breaking the bank. Here are some of the most popular free email marketing tools that small businesses can take advantage of.
1. Mailchimp
What Mailchimp does:
Mailchimp is one of the most well-known email marketing tools, offering a free plan that includes basic email marketing features. It allows businesses to create and send emails, manage subscribers, and track campaign performance. The free plan in New Zealand includes up to 500 contacts and 1,000 emails per month, with one user and access to basic templates and reporting.
Customer Recommendation:
“Mailchimp has been a game-changer for my small business. The user-friendly interface and helpful templates make it easy to create professional emails that engage my audience. Plus, the analytics help me understand what’s working and what needs improvement.” – Sarah L., Small Business Owner.
2. MailerLite
What MailerLite does:
MailerLite offers a generous free plan that includes up to 1,000 subscribers and 12,000 emails per month, with one user. It provides an intuitive drag-and-drop editor, advanced segmentation, automation features, and a landing page builder. MailerLite is perfect for small businesses in New Zealand who are looking to create visually appealing emails without technical skills.
Customer Recommendation:
“I love MailerLite for its simplicity and effectiveness. The drag-and-drop editor allows me to create beautiful emails in minutes, and the automation workflows have saved me so much time. It’s a fantastic tool for any small business.” – John D., Marketing Manager.
3. Brevo (formerly sendinblue)
What Brevo does:
Brevo offers a free plan that includes up to 100,000 contacts and up to 300 emails per day. It provides a range of features including email design tools, marketing automation, transactional emails, and CRM functionality. Brevo is a versatile tool if you want an email solution that can grow with your business needs.
Customer Recommendation:
“Brevo has been incredibly versatile for our needs. The ability to manage unlimited contacts and the marketing automation features have allowed us to stay connected with our customers efficiently. The customer support is also top-notch.” – Lisa M., Business Owner.
4. Benchmark Email
What Benchmark Email does:
Benchmark Email offers a free plan with up to 3,500 emails per month to 500 subscribers. It includes an easy-to-use email editor, basic automation, and responsive templates. Benchmark Email is great for small businesses that want to create professional-looking emails without a steep learning curve.
Customer Recommendation:
“Benchmark Email is very straightforward and easy to use. The templates look great on all devices, and the analytics help me track the success of my campaigns. It’s perfect for small businesses just starting with email marketing.” – Tom R., Entrepreneur.
5. Moosend
What Moosend does:
Moosend provides a free trial plan that gives you 30 days to try out the system and includes up to 1,000 subscribers and unlimited emails. It offers a user-friendly drag-and-drop editor, automation workflows, and advanced reporting. Moosend is a robust tool for small businesses looking to implement more sophisticated email marketing strategies.
Customer Recommendation:
“Moosend has exceeded my expectations with its range of features available in the free plan. The automation tools have streamlined our marketing efforts, and the analytics give us valuable insights. Highly recommend it to small business owners.” – Emma W., Small Business Owner.
Start email marketing with caddie digital
Email marketing is an essential strategy for small businesses. Once you begin email marketing you can engage with your audience, build relationships, and drive sales.
The tools mentioned above—Mailchimp, MailerLite, Sendinblue, Benchmark Email, and Moosend—offer powerful free plans that can help small businesses start their email marketing journey without a significant financial investment. By leveraging these tools, small businesses can create professional email campaigns, automate their marketing efforts, and gain valuable insights into their performance. Whether you are looking for ease of use, advanced features, or scalability, there’s a free email marketing tool out there to meet your needs.
Not sure how your business should be using email marketing to connect with customers? Our blog on creating an email marketing plan includes a 10 step guide to help you begin the process.
If your business wants to start email marketing, but you don’t have time: contact caddie digital. Our marketing team can support you from designing an email template and strategy, through to project planning your email sends and keeping you on track to achieve your goals.
