Search Engine Optimization (SEO) is a critical part of any digital marketing strategy. When it comes to SEO, Google is the first search engine that comes to mind. However, Bing, Microsoft’s search engine, is also a crucial player in the search engine market.
If your clients are talking to you about the performance of their website; understanding SEO is key. That means it’s important that you understand how Google and Bing differ, and how that could impact your client’s website traffic. In this blog post, we’ll take a quick look at the key differences between search engine optimization for Bing vs. Google.
1. User Demographics
Google dominates the search engine market with a 90% share, while Bing has around 2.7%. However, Bing’s user demographics are different from Google’s. Bing users are generally older, wealthier, and more educated than Google users. Bing also tends to have a higher percentage of users from the US compared to Google, which has a more global user base.
2. Ranking Factors
Google and Bing have different algorithms that determine their ranking factors. Google places more emphasis on backlinks and content quality, while Bing places more importance on social signals, domain age, and exact match keyword domains.
3. Keyword Research
Keyword research is a vital part of SEO, and it’s essential to understand the differences between the two search engines when conducting keyword research. Bing favours exact match keywords, while Google has shifted its focus to intent-based search. This means that Google tries to understand the intent behind the search query and deliver the most relevant results, even if the query doesn’t contain exact match keywords.
4. Local SEO
Local SEO is crucial for businesses that have a physical location. Google dominates local search, but Bing is catching up. Bing has been working on improving its local search results and has partnered with Yelp to improve its local business listings. If your client has a local business, it’s essential to optimise for both Google and Bing to ensure maximum visibility.
5. Mobile Optimization
Google has been placing a significant emphasis on mobile optimization for several years now. Bing is catching up but still lags behind Google in this regard. If your client’s website isn’t optimised for mobile, it can hurt their rankings on both search engines.
In conclusion, SEO for Bing and Google may share many similarities, but there are significant differences that it’s important to be aware of when optimising websites for both search engines. Understanding these differences and adjusting your SEO strategy accordingly can help you achieve better results for your clients.
Need help optimising your clients’ websites for search?
caddie digital provides the website expertise you need to improve the performance of your website and the websites of your clients.
Our SEO Audit can take a close look at the content and infrastructure of a website and provide a detailed report that helps you and your clients understand opportunities to improve website search performance.
caddie digital also provides an ongoing search engine optimization service that’s designed to work through all aspects of a website to provide a long term improvement to search performance.
Contact us today to find out more about how we can support you and your clients.
