Whether you’re building a new website or refreshing an old one: it’s always important to know what your customers expect from their online experience. Technology moves fast. Even if your website was designed within the last 5 years, you may not have the features your customers expect today.
Here are 10 features customers are looking for in 2023.
Mobile-friendly design
With more people than ever accessing the internet from their mobile devices, having a website that is optimised for mobile viewing is crucial.
Test your website today to find out if it’s mobile friendly.
Accessibility
It is important to make sure that your website is accessible to all users, including those with disabilities. This can include features such as alternative text for images, captioning for videos, and keyboard navigation.
Fast loading speed
Visitors to your website expect a fast loading speed, and search engines also take into account the speed of your website when ranking it in search results.
Test the loading speed of your website.
Personalisation
Users expect personalised experiences. Incorporating features such as personalised recommendations, content, and messaging can help improve engagement.
Security
Cybersecurity threats are increasing, and users want to know that their personal data is secure when using your website. Incorporating security features such as SSL encryption and two-factor authentication can help build trust with users.
Interactive content
Depending on what you’re selling, adding an interactive element to your content can help you learn about your customers and evolve your product to meet their needs. Consider interactive content like quizzes, polls, and surveys to increase engagement and give users more reasons to be on your website.
Chatbots
Chatbots can help provide instant support and assistance to users, which can improve their experience and reduce the workload for customer support teams. Creating a comprehensive list of frequently asked questions can support the functionality of your chatbot and give customers quick answers when they have a query.
Social proof
Set yourself apart from the competition with social proof. Including customer reviews, ratings, and testimonials can help build trust with potential customers and improve conversion rates.
Voice search optimisation
With the increasing use of voice assistants, it is important to optimise your website for voice search queries to ensure that your content can be easily found through voice search.
Read our blog on Voice Search and what it means for your website.
Video content
Video content is becoming increasingly popular and can help increase engagement and improve SEO rankings. Incorporating video content on your website can help showcase your products or services and provide valuable information to users in an easy-to-digest format.
Does your website need a refresh in 2023?
Having a good website means offering the features your customers expect, and measuring up to the competition. If you’re not sure that your website is performing well, ask caddie digital to help.
Our team of experts can help you get the most from the investment you’ve made in your website. Whether you’re in need of a refresh; would like us to audit your website and provide you with a comprehensive report; or are simply looking for a feature or fix to be added. We can help.
